Forensic Campaign Analysis
Most enterprise-level email broadcast platforms produce reports containing a wealth of data beyond campaign metrics. We examine them all along with other factors to help determine possible reasons for inbox delivery problems including block/blacklisting and spam filtering. One major area of focus is your soft bounce log. We look at the percentage of soft bounces compared to number sent and number delivered, the number of domains rejecting your inbound emails and the delivery response code, bounce category, mail server and delivery response message. We will also evaluate your bounce processing practices. These provide valuable insights into what ISPs and Email Hosts are soft bouncing your messages and why. Armed with this information we can help you develop an action plan to remediate the situation and avoid it in the future.
We also examine the email marketing practices that were employed for the the campaign as well as your email template design, content, subject line, from and reply-to lines and metadata to identify any probable spam filtering and blocklist triggers and advise you of these in our written findings.
You can’t fix the situation or avoid it next time if you do not have insight into what caused it. Our forensic campaign analysis will provide that to you.